In my last blog I talked about bad reviews. Every author gets bad reviews. You can’t please everybody, and everybody has an opinion. But, as I pointed out previously, the ones that are irksome are the ones that aren’t fair, like the lady who gave me one star on my first book, Change of Address and ripped it apart. Her reason—she didn’t like mysteries. That’s just not fair. But Mom told me at an early age that life wasn’t always fair and I keep thinking it should be.
My plan was to contrast the bad reviews to the good ones. It seemed like a great idea and an easy task… just pick out the reviews, copy them into the blog and write about them. I wanted to pick a few bad reviews for each book. And there I ran into a problem.
When I started writing I thought it would be fun. And it was, until I decided to get serious about it and see if I could sell some books… to entice someone besides my friends to read them. My publisher laid out a marketing plan that includes Twitter, Facebook, Goodreads, public appearances, book contests, and blogs. The writing is still fun… the marketing not so much. He believes blogs are the most important marketing tool, and based on my website activity I’d have to agree. Of around ten thousand clicks on my website last year, about 80 percent were on blog links. [Read more…]